In recent years, brands and retailers are organic, recyclable, trade and sustainably produced.yeşilThey strive to meet the increasing consumer demands for product features. Directing these requests is an increased awareness of the ingredients in various products, with precise opinions about which ingredients or features may or may not harm an individual consumer or family. In addition to this increased awareness, concerns about climate change and interest in helping the environment have increased considerably. In short, consumers both for personal interests and for wider benefits to the world around them.done"Wants to be.
Where is the highest interest in “Natural Product”?
Natural product properties appeal to consumers in a way that is free from more specific perceptions such as environmentally friendly and organic, and that green labels do not. Most interesting, Turkey, India, there is an internet connection among consumers in emerging markets such as China and Colombia. Here, over two-thirds of respondents are looking for natural features in at least one product category. “Natural” labels are especially important for consumers when they decide to buy food. This interest has been stable (and high) over the past five years; Almost half of the participants stated that they were interested in natural foods in 2013, 2015 and 2016.
Why are consumers looking for “natural” products when the label is often out of regulation?
It is a “natural”, unregulated label in most markets and most product categories worldwide; this means that brands can naturally announce products regardless of specific ingredients or other features. Although it shows such intense interest in natural products and ingredients, most consumers know that the term does not depend on a measurable definition; Only 26 percent of the respondents believe that they are naturally regulated labels.
Will consumers pay more if a product is naturally labeled?
While many consumers are among products with natural ingredients and features, enthusiasm decreases when they are more likely to pay more in return for natural. Still, more consumers are willing to pay extra for natural products than those with other green properties. Thirty-nine percent of respondents want to pay more for natural products in at least one product category, 29 percent will pay more for organic, and 20 percent will pay more for non-GMOs. The difference between those who are interested in a feature and those who want to pay more for it is roughly the same between 10 and 15 percent of green product features, as shown in the table below. Naturally, the desire to pay more follows the same patterns with general interest in these product features and ingredients, unexpectedly without any unexpected weakness or overpayment among consumers in each country. Of interest, only natural product features are most common among emerging consumers in the emerging markets, paying more for the willingness Natural is also the highest among consumers. Turkish and Indian consumers at the summit; Two thirds of the participants in these markets naturally want to pay more.
Kaynak: Euro monitor Global Consumer Trends Survey 2016
Where does consumer interest in natural products go?
Current interest in natural product properties is most common in older consumer groups. While interest in other green product characteristics such as environmentally friendly and organic products remains relatively stable across age groups, interest in natural growth is increasing with age. At least, the percentage of participants who are interested in natural properties in the product category falls from 15 percent of those in the 19-47 age group to 65 percent of those aged 62 and over. This difference between the preferences of young and old consumers is the sharpest in the food category. Although general interest in natural product characteristics is lower among young consumers, beliefs about natural products do not change significantly by age. Consumers in all age groups roughly agree on the definition, and on how reliable the label is. Also, younger consumers are more likely to think that natural products are better for the environment and healthier than unnatural products.
